Quick answer: Guru no longer publishes pricing. Its pricing page offers only custom packages, priced by company size, knowledge complexity, and AI maturity. The last public rate, from January 2026, was $25 per seat per month billed annually, with a 10-seat minimum.
| Guru Pricing | As of October 2026 |
|---|---|
| Published pricing | None; quote-only since spring 2026 |
| Median annual contract | About $39,500 (Vendr) |
| Last public rate | $25 per seat per month billed annually, $30 monthly, 10-seat minimum (January 2026) |
| Free trial | No; evaluation starts with a sales call |
| Nonprofit pricing | Yes, through Guru for Good |
How Is Guru Priced?
Does Guru publish its pricing?
No. Guru’s pricing page lists no plans or prices. Instead, it sells Guru as a package of software and expert support, quoted on a sales call.
What did Guru cost before it removed public pricing?
In less than a year, Guru changed from a flat price per seat to custom packages. The timeline below shows Guru’s pricing before and after the change.
| Date | What Guru published | Seat minimum | Trial |
|---|---|---|---|
| August 2025 | All-in-one plan: $15 per user per month annually, $18 monthly | 10 seats | 30 days free |
| January 2026 | Self-serve: $25 per seat per month annually, $30 monthly, AI credits included with usage limits | 10 seats | Free trial |
| April 2026 to now | No published prices; custom quote only | Not stated | Book a call |
In January 2026, Guru also added an Enterprise tier with flexible AI credit pools. If you signed your Guru contract in 2025, expect your renewal to be priced differently.
How does Guru count users?
According to its AWS Marketplace listing, Guru charges per user, and each individual account counts as one user. AI systems that pull knowledge through MCP connections aren’t billed as users. They use the same knowledge and permissions as your employees, which matters if you plan to feed Guru content into Claude, ChatGPT, or internal agents.
Does Guru have a free trial?
Not a self-serve one. Guru replaced its free trial with a sales call in 2026. Its pricing page describes the first conversation as a working session on your use cases.
Does Guru offer nonprofit pricing?
Yes. Guru for Good offers reduced pricing to eligible 501(c)(3) nonprofits. Guru doesn’t specify the discount amount, so get it in writing before you sign.
What do reviewers say about Guru pricing?
G2 reviewers rate Guru 4.7 out of 5. They report an average discount of 12%, about two months to implement, and a return on investment in about 10 months. Mid-market and enterprise reviewers say the cost pays off, while smaller teams often call per-user pricing hard to scale.
What Does a Guru Package Include?
Which features and services come with Guru?
According to Guru’s pricing page, every package includes three parts: software, expert support, and security controls.
- Platform: Knowledge Agents for cited, permission-aware answers, AI search, verification workflows, 100+ integrations, and MCP delivery
- Expertise: A solution engineering team for knowledge architecture, agent configuration, rollout support, and ongoing optimization reviews
- Governance: SOC 2 Type II, HIPAA, and GxP compliance, plus SSO, SCIM, audit logs, and data loss prevention masking
How Much Does Guru Cost per User?
Guru does not publish pricing publicly, so treat these estimated costs as a floor for the software alone. A package that includes solution engineering will likely cost more.
| Annual cost | 10 users | 50 users | 100 users |
|---|---|---|---|
| Guru at $15 per user (Aug 2025) | $1,800 | $9,000 | $18,000 |
| Guru at $25 per seat (Jan 2026) | $3,000 | $15,000 | $30,000 |
| GoSearch Pro at $20 per user | $2,400 | $12,000 | $24,000 |
Real contracts run well above that floor. Vendr’s data from 168 purchases puts the median Guru contract at about $39,500 a year, with deals ranging from roughly $8,200 to $120,000.
What should you get in writing before signing a Guru contract?
- The per-user rate and the services portion as separate line items
- The seat minimum and how a “user” is defined
- Any AI credit limits or usage caps
- Renewal rates for years two and three
How Does Guru Compare to GoSearch?
Is Guru a knowledge base or an enterprise search platform?
Guru is a curated knowledge base. Subject matter experts write and verify cards, and Guru prompts them to reverify on a schedule. Teams that must keep a small set of answers accurate, such as support macros or compliance content, benefit most from that model. GoSearch uses hybrid retrieval to find answers across Slack, Google Drive, Jira, and 100+ other apps, without copying content into a new system, then lets AI agents and workflows act on what it finds.
How does GoSearch’s pricing compare to Guru?
| Comparison | GoSearch | Guru |
|---|---|---|
| Free plan | Yes | No |
| Starting price | Pro: $20 per user per month, no seat minimum | Quote-only; last listed at $25 per seat with a 10-seat minimum |
| Enterprise pricing | Per user per month, from 35 seats | Custom package with solution engineering |
| How it finds answers | Searches your existing apps | Answers from curated, verified cards |
For more options beyond GoSearch, see our guide to the best Guru alternatives.
How Should You Evaluate Guru Pricing?
Evaluate Guru’s price by the type of knowledge your team needs to manage. Organizations that prioritize verified answers over broad coverage get the most from Guru, especially regulated teams that rely on HIPAA and GxP compliance. The cost may be harder to justify when knowledge is spread across Slack threads, Drive docs, and Jira tickets, because Guru answers only from content that experts have written and verified.
Before signing, benchmark Guru’s quote against platforms with published pricing, such as GoSearch. Book a demo to see GoSearch work across your own apps, or start free.