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About this episode
AI INNOVATOR
Jessica Hreha, AI Transformation Director at Jasper AI
Jessica Hreha, a former marketing strategist turned AI transformation leader, helps enterprise teams unlock real business value from AI. As founder of the Marketing AI Council, she combines creativity, operational rigor, and a spark of rebel energy to drive scalable change. She now leads client transformation at Jasper and speaks on responsible AI adoption beyond experimentation.
In this episode of AI Innovators, Jessica Hreha, AI Transformation Director at Jasper, shares how AI is redefining what's possible for marketers—from slashing content costs to building brand-safe automation at scale.
Key Takeaways:
- Strategic Foundations First: Scaling AI starts with literacy, strategic use cases, and change leadership, not just tool adoption.
- From Content Creation to Content Systems: AI lets marketers cut agency spend and create 20x faster, while elevating brand consistency and personalization.
- AI That Respects the Brand: With built-in human oversight, Jasper's agents show how AI can accelerate work without bypassing trust and governance.
- Specialists Still Matter: AI helps marketers broaden their skills, but deep expertise in writing, design, and storytelling still pushes outputs to excellence.
- Empowerment at Every Level: The real breakthrough? AI allows any employee to lead, transforming not just processes but careers.
Read the entire conversation with Jessica Hreha to learn how AI can empower marketing teams to go beyond experimentation and lead real, lasting transformation. Subscribe to AI Innovators for monthly insights straight to your inbox.
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