Today, artificial intelligence (AI) plays a bigger role than ever in business growth. Over half of organizations leverage the power of AI to help in areas such as customer service, cybersecurity, and operations — which, if done right, can all help your company grow.

The recent release of ChatGPT has been a huge part of this data. ChatGPT is a sophisticated AI language model chatbot. Working from human instruction, it can write blog posts, explain problems, translate languages, and more. A company called OpenAI launched ChatGPT in November 2022.

While the chatbot isn’t perfect, it’s pretty impressive — and as a business, there are several ways you can use your access to GPT-4 to help your company grow.

Here are the top ways we recommend using ChatGPT for business. 

Customer support and retention

Providing quick, accurate customer support helps you retain customers — and their repeat business helps your revenue grow. If you’re hearing from customers that they aren’t satisfied with your current level of support, an AI tool like ChatGPT might be able to help.

ChatGPT can provide immediate answers to customer FAQs, letting people get the help they need without waiting for a human team member to respond. Since ChatGPT has advanced natural language processing capabilities, it can accurately comprehend and respond to a wide range of customer questions.

Responses from ChatGPT will also be personalized. Tailoring messages and interactions to each customer is an effective way of improving customer loyalty and engagement, and ChatGPT can draw on customer behavior.

Another benefit of ChatGPT for customer support: Unlike your human employees, who need to sleep, ChatGPT is available 24/7.

Sales and lead generation

ChatGPT enterprise not only helps you retain the customers you have, but can help you find new customers, too. One of the biggest ways a chatbot can do this is through engaging your website visitors. Let ChatGPT interact with these potential customers, answering their questions, providing product recommendations, and capturing lead information.

ChatGPT can even support your sales representatives. ChatGPT provides real-time information and insights to sales reps, helping them make informed pitches and close deals more effectively.

GoSearch can help. This GPT4-powered enterprise search tool helps you find internal resources quickly on live calls. Simply type a search query and see personalized results in real time.

Content creation and management

More and more companies are turning to ChatGPT as a solution for content creation. If your marketing team is overwhelmed, ChatGPT can lend a hand, helping draft product descriptions or promotional materials so you can save time and resources. For best results, aim for a blend of AI and human writers. Here at GoSearch, for example, our marketing team likes to use ChatGPT to help draft article outlines before a human steps in and writes the actual piece.

ChatGPT can also assist with SEO optimization. Artificial intelligence can help optimize content for search engines so your content will be more visible online, attracting more organic traffic. Use an AI-powered enterprise search tool like GoSearch to manage your resources and keep track of all content, whether it’s in progress or completed.

Market research and analysis

Another way to see growth using ChatGPT business is by relying on ChatGPT for market research and analysis. For example, GPT is a great tool to help you stay on top of trends: It can monitor and analyze social media, news, and other sources to identify industry trends and help your team make informed decisions.

ChatGPT can also analyze customer feedback. The chatbot’s advanced data analysis capabilities allow it to process large volumes of customer reviews and feedback to extract patterns and insights that you need to know.

We recommend ChatGPT for scenario planning, too — using it to help assess risks and opportunities in different business scenarios.

Human resources and recruitment

Looking to grow your team? Skilled, engaged employees are your most important resource as you aim for business growth — and (you guessed it) ChatGPT can help. 

Make ChatGPT part of your recruitment process by using this tool to help screen resumes, answer questions from candidates, and schedule interviews. 

Once you’ve successfully made a hire, ChatGPT can smooth out the onboarding process by providing personalized training and learning experiences. Make sure new employees can find resources easily with conversational enterprise search like GoSearch.

ChatGPT can also conduct employee engagement surveys and analyze the results to identify areas of improvement.

Workflow automation

Use ChatGPT to automate repetitive tasks, freeing up your human resources for more strategic activities. Or let ChatGPT aid in operation streamlining — prioritizing and allocating tasks based on urgency and importance.

ChatGPT can also generate concise summaries and notes from meetings or documents, promoting effective knowledge sharing.

Product and service innovation

ChatGPT gives you unlimited access to advanced data analysis. Let GPT-4 analyze customer feedback and preferences to provide input you can use for product development and innovation. You can also use AI to generate prototypes and test concepts.

Another way ChatGPT can help with product innovation is through competitor analysis — tracking competitor activities and analyzing market positioning. Plus, improve your project management by letting ChatGPT help forecast project timelines and allocate resources efficiently. 

Leverage ChatGPT for business growth

Tapping into the power of ChatGPT is a smart way to help your business grow. Whether you’re looking to improve productivity, reduce costs, or boost performance, there’s likely some way that ChatGPT can help — from automating tasks to creating content to onboarding new hires and more.

GoSearch is a powerful knowledge discovery tool that has built-in ChatGPT. With GoSearch, you can search across all internal information in seconds, receiving personalized results and suggestions from GoAI (your enterprise ChatGPT). 

Want to learn more about how AI tools like GoSearch can help your company grow? Book a demo to explore features and benefits.