{"id":446,"date":"2024-03-13T14:45:51","date_gmt":"2024-03-13T14:45:51","guid":{"rendered":"https:\/\/blog.gosearch.ai\/?p=446"},"modified":"2024-10-17T03:43:49","modified_gmt":"2024-10-17T03:43:49","slug":"gosearch-for-marketing-teams","status":"publish","type":"post","link":"https:\/\/www.gosearch.ai\/blog\/gosearch-for-marketing-teams\/","title":{"rendered":"GoSearch for Marketing: Collaborate and Navigate to Work Faster"},"content":{"rendered":"\n<p>How many apps does it take to do your job?<\/p>\n\n\n\n<p>As a marketer, you probably use some combination of project management, CRM, social media, and writing tools \u2013 like ChatGPT and Grammarly.&nbsp;<\/p>\n\n\n\n<p>Start tallying every app you use, and you\u2019d quickly run out of fingers. In 2023, marketing teams used over <a href=\"https:\/\/productiv.com\/state-of-saas-trends\/?utm_source=google&amp;utm_medium=paid-search&amp;utm_campaign=google-search-state-of-saas-trends&amp;utm_content=sitelink&amp;utm_term=saas-general-terms&amp;kw=manage%20saas%20usage&amp;cpn=13559261939&amp;gad_source=1&amp;gclid=CjwKCAiApuCrBhAuEiwA8VJ6JqggjgyptbLXwuczEWjrl8MKD77PfCulz4ObG4y4mvPAgtfwkOOhjxoCVysQAvD_BwE#\" target=\"_blank\" rel=\"noreferrer noopener\">60 SaaS tools<\/a> on average.&nbsp;<\/p>\n\n\n\n<p>With your information and resources dispersed across so many apps \u2013 and with new content created daily \u2013 it&#8217;s hard to stay organized.&nbsp;<\/p>\n\n\n\n<p>Enter <a href=\"http:\/\/gosearch.ai\" target=\"_blank\" rel=\"noreferrer noopener\">GoSearch<\/a>, enterprise search for better knowledge management. Marketers use this AI-powered tool to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Leverage collective knowledge&nbsp;<\/li>\n\n\n\n<li>Maintain brand adherence&nbsp;<\/li>\n\n\n\n<li>Collaborate better with Sales<\/li>\n<\/ul>\n\n\n\n<p>Learn more about GoSearch and its marketing-specific benefits below. \ud83d\udc47<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">What is GoSearch?<\/h2>\n\n\n\n<p>GoSearch is internal <a href=\"https:\/\/blog.gosearch.ai\/search-as-a-service\/\" target=\"_blank\" rel=\"noreferrer noopener\">search as a service<\/a>, connecting employees to company-wide knowledge. Within its single search box, you can search across your entire SaaS stack to find relevant resources, answer complex questions, and surface AI-powered insights.&nbsp;<\/p>\n\n\n\n<p>Here are key GoSearch features that marketers love:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Enterprise search<\/strong> with access to connected workplace apps&nbsp;<\/li>\n\n\n\n<li><strong>Personal data connectors<\/strong> that give you private access to your docs and messages<\/li>\n\n\n\n<li><strong>Generative AI chatbot<\/strong> for conversational search and intelligent assistance<\/li>\n\n\n\n<li>An intelligent <strong>new tab experience<\/strong> with announcements, calendar events, and powerful search capabilities&nbsp;<\/li>\n\n\n\n<li><strong>Search analytics<\/strong> to identify knowledge gaps and inform content creation&nbsp;<\/li>\n\n\n\n<li>Industry-leading <strong>security<\/strong> to safeguard your data and privacy&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/blog.gosearch.ai\/search-as-a-service\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"176\" src=\"https:\/\/blog.gosearch.ai\/wp-content\/uploads\/2024\/01\/Banner-Image-1024x176.png\" alt=\"What is search as a service?\" class=\"wp-image-350\" srcset=\"https:\/\/images.gosearch.ai\/blog\/content\/uploads\/2024\/01\/05173216\/Banner-Image-1024x176.png 1024w, https:\/\/images.gosearch.ai\/blog\/content\/uploads\/2024\/01\/05173216\/Banner-Image-300x51.png 300w, https:\/\/images.gosearch.ai\/blog\/content\/uploads\/2024\/01\/05173216\/Banner-Image-768x132.png 768w, https:\/\/images.gosearch.ai\/blog\/content\/uploads\/2024\/01\/05173216\/Banner-Image-40x7.png 40w, https:\/\/images.gosearch.ai\/blog\/content\/uploads\/2024\/01\/05173216\/Banner-Image.png 1340w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">How GoSearch boosts Marketing team efficiency&nbsp;<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83e\uddb8 Meet your productivity sidekick: GoAI<\/h3>\n\n\n\n<p>GoSearch\u2019s built-in generative AI chatbot \u2013 <a href=\"https:\/\/www.gosearch.ai\/enterprise-search\" target=\"_blank\" rel=\"noreferrer noopener\">GoAI<\/a> \u2013 helps marketing teams deliver content quickly and effectively. Rather than digging through folders or skimming docs for information, you can converse with GoAI for quick answers and assistance.&nbsp;<\/p>\n\n\n\n<p><strong>Ex: <\/strong>Olivia uses GoAI to simplify and speed up her daily workflows. Thanks to GoAI\u2019s powerful text generation, she can ask complex queries like, \u201cDraft a demand gen newsletter for IT personas\u201d or \u201cSummarize our 2025 content plan.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83e\udd13 Tap into collective knowledge to work smarter, not harder<\/h3>\n\n\n\n<p>GoSearch puts company-wide knowledge at your fingertips. Whether you\u2019re searching for past campaigns, frameworks, or briefs, you can find these resources instantly. This helps you leverage existing work, so you don&#8217;t have to start back at square one every time.&nbsp;<\/p>\n\n\n\n<p><strong>Ex: <\/strong>Tracey needs to create a webinar landing page. It\u2019s his first time doing this, so he wants to reference past webinar landing pages for inspiration. He asks GoSearch to \u201chelp me find past webinar landing page copy\u201d and is able to surface multiple docs at once (rather than hunting them down one by one).&nbsp;<\/p>\n\n\n\n<p>[Graphic: GoSearch interaction like below, but adjust GoAI response to have 1, 2, and 3 options as \u201cGen AI Webinar Landing Page\u201d, \u201cKM Webinar Landing Page\u201d, and \u201cProduct Launch Webinar Landing Page.\u201d Don\u2019t include GitHub links. Figma files on Webinar Landing Pages and Webinar Graphics seem good.]<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\udc6f Keep your team \u2013 and your brand \u2013 cohesive&nbsp;<\/h3>\n\n\n\n<p>Brand adherence is challenging when you\u2019ve got various brand assets, messaging guidelines, boilerplates, and other standards. GoSearch makes it easy for your people to access these standards, ensuring org-wide alignment on your brand.&nbsp;<\/p>\n\n\n\n<p><strong>Ex: <\/strong>Quinn just joined the content marketing team. Before drafting a new blog, they ask GoSearch, \u201cHow should I represent our brand in external content?\u201d The AI chatbot returns a summary of key points from various sources, including their company\u2019s brand guidelines, writing style guide, and designed brand assets.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83e\udd1d Turn Marketing &amp; Sales into a collaborative dream team<\/h3>\n\n\n\n<p>Resources shouldn\u2019t get lost in transit between Marketing and Sales teams \u2013 but they often do. GoSearch prevents this <a href=\"https:\/\/www.golinks.com\/blog\/knowledge-loss\/\" target=\"_blank\" rel=\"noreferrer noopener\">knowledge loss<\/a> by giving Sales teams 24\/7 access to marketing collateral.&nbsp;<\/p>\n\n\n\n<p><strong>Ex: <\/strong>Amir just created a new one-pager for IT personas. He wants to make sure Sales Reps can find this updated resource easily, so he uses GoSearch to deprecate the old one-pager and verify the new one. That means anyone searching for \u201cIT one-pager\u201d will see the new resource at the top of their results page.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\udc4b Support new hires through hassle-free onboarding<\/h3>\n\n\n\n<p>It\u2019s easy for new hires to get lost in the sea of company resources. Luckily, GoSearch helps them find information without asking coworkers or relying on bookmarks, lists, or their memory. This gets them up to speed more efficiently \u2013 and with fewer frustrations.<\/p>\n\n\n\n<p><strong>Ex: <\/strong>Katherine knows her boss shared an important folder with her, but she can\u2019t remember where it is. She asks GoSearch, \u201cWhere can I find product marketing assets?\u201d This takes her to the Google Drive she was looking for.&nbsp;<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">GoLinks + GoSearch for Marketing<\/h2>\n\n\n\n<p>GoSearch surfaces new information and produces insights instantly. Once you have that information, an internal link management app like <a href=\"http:\/\/golinks.io\" target=\"_blank\" rel=\"noreferrer noopener\">GoLinks<\/a> gives you instant access to those resources and powers seamless context-switching.&nbsp;<\/p>\n\n\n\n<p>Together, these two knowledge-discovery tools help marketers be their most productive selves. Here\u2019s how you can get answers from <img loading=\"lazy\" decoding=\"async\" width=\"21\" height=\"21\" class=\"wp-image-2950\" style=\"width: 21px;\" src=\"https:\/\/images.gosearch.ai\/blog\/content\/uploads\/2024\/01\/16233137\/gosearch-icon.png\" alt=\"\">GoSearch, then use <img loading=\"lazy\" decoding=\"async\" width=\"21\" height=\"20\" class=\"wp-image-2951\" style=\"width: 21px;\" src=\"https:\/\/images.gosearch.ai\/blog\/content\/uploads\/2024\/01\/16233217\/golinks-icon.png\" alt=\"\">GoLinks for lightning-fast Marketing workflows:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><img loading=\"lazy\" decoding=\"async\" width=\"21\" height=\"21\" class=\"wp-image-2950\" style=\"width: 21px;\" src=\"https:\/\/images.gosearch.ai\/blog\/content\/uploads\/2024\/01\/16233137\/gosearch-icon.png\" alt=\"\">\u201cWhat\u2019s our go-to-market plan?\u201d \u2192 <img loading=\"lazy\" decoding=\"async\" width=\"21\" height=\"20\" class=\"wp-image-2951\" style=\"width: 21px;\" src=\"https:\/\/images.gosearch.ai\/blog\/content\/uploads\/2024\/01\/16233217\/golinks-icon.png\" alt=\"\">go\/launch<\/li>\n\n\n\n<li><img loading=\"lazy\" decoding=\"async\" width=\"21\" height=\"21\" class=\"wp-image-2950\" style=\"width: 21px;\" src=\"https:\/\/images.gosearch.ai\/blog\/content\/uploads\/2024\/01\/16233137\/gosearch-icon.png\" alt=\"\">\u201cWhere\u2019s collateral for HR personas?\u201d \u2192 <img loading=\"lazy\" decoding=\"async\" width=\"21\" height=\"20\" class=\"wp-image-2951\" style=\"width: 21px;\" src=\"https:\/\/images.gosearch.ai\/blog\/content\/uploads\/2024\/01\/16233217\/golinks-icon.png\" alt=\"\">go\/hr-onepager<\/li>\n\n\n\n<li><img loading=\"lazy\" decoding=\"async\" width=\"21\" height=\"21\" class=\"wp-image-2950\" style=\"width: 21px;\" src=\"https:\/\/images.gosearch.ai\/blog\/content\/uploads\/2024\/01\/16233137\/gosearch-icon.png\" alt=\"\"> \u201cDo we have a product demo video?\u201d \u2192 <img loading=\"lazy\" decoding=\"async\" width=\"21\" height=\"20\" class=\"wp-image-2951\" style=\"width: 21px;\" src=\"https:\/\/images.gosearch.ai\/blog\/content\/uploads\/2024\/01\/16233217\/golinks-icon.png\" alt=\"\">go\/tour<\/li>\n\n\n\n<li><img loading=\"lazy\" decoding=\"async\" width=\"21\" height=\"21\" class=\"wp-image-2950\" style=\"width: 21px;\" src=\"https:\/\/images.gosearch.ai\/blog\/content\/uploads\/2024\/01\/16233137\/gosearch-icon.png\" alt=\"\">\u201cWhere can I find our UVP?\u201d \u2192 <img loading=\"lazy\" decoding=\"async\" width=\"21\" height=\"20\" class=\"wp-image-2951\" style=\"width: 21px;\" src=\"https:\/\/images.gosearch.ai\/blog\/content\/uploads\/2024\/01\/16233217\/golinks-icon.png\" alt=\"\">go\/messaging-guide<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">GoSearch: A powerful solution for Marketing efficiency<\/h2>\n\n\n\n<p>If you\u2019re looking for a light-lift, high-impact solution, GoSearch is the tool for you. Its powerful Gen AI provides answers and insights into everyday tasks.&nbsp;<\/p>\n\n\n\n<p>Ready to supercharge your marketing workflows? <a href=\"https:\/\/www.gosearch.ai\/sales\" target=\"_blank\" rel=\"noreferrer noopener\">Schedule a demo<\/a> to learn how GoSearch can solve your team\u2019s knowledge discovery headaches.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"row bg-dark rounded p-3 my-1\">\n<div class=\"col col-12 col-md-8 my-auto py-2\">\n<h4 class=\"wp-block-heading  text-white\" id=\"h-access-and-share-resources-instantly-with-golinks\">Search across all your apps for instant AI answers with GoSearch<\/h4>\n\n\n\n<a class=\"btn btn-primary\" href=\"https:\/\/www.gosearch.ai\/sales?utm_source=blog&amp;utm_medium=blog&amp;utm_campaign=blog-cta&amp;utm_content=demo\" role=\"button\">Schedule a demo<\/a>\n<\/div>\n\n\n\n<div class=\"col col-12 col-md-4 py-2\">\n<figure class=\"wp-block-image size-full rounded my-auto\"><img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"448\" src=\"https:\/\/images.gosearch.ai\/blog\/content\/uploads\/2024\/09\/25215947\/gosearch_blog_footer_cta_2x_2x.webp\" alt=\"\" class=\"wp-image-2740\" style=\"object-fit:cover\" srcset=\"https:\/\/images.gosearch.ai\/blog\/content\/uploads\/2024\/09\/25215947\/gosearch_blog_footer_cta_2x_2x.webp 624w, https:\/\/images.gosearch.ai\/blog\/content\/uploads\/2024\/09\/25215947\/gosearch_blog_footer_cta_2x_2x-300x215.webp 300w, https:\/\/images.gosearch.ai\/blog\/content\/uploads\/2024\/09\/25215947\/gosearch_blog_footer_cta_2x_2x-40x29.webp 40w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Marketers used over 60 SaaS apps on average &#8211; so navigating work isn&#8217;t always easy. GoSearch for marketing helps teams find info faster. <\/p>\n","protected":false},"author":14,"featured_media":467,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[24],"tags":[],"class_list":["post-446","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-use-cases"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>GoSearch for Marketing: Collaborate and Navigate to Work Faster<\/title>\n<meta name=\"description\" content=\"Marketers used over 60 SaaS apps on average - so navigating work isn&#039;t always easy. 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