{"id":255,"date":"2023-12-13T17:19:07","date_gmt":"2023-12-13T17:19:07","guid":{"rendered":"https:\/\/blog.gosearch.ai\/?p=255"},"modified":"2024-10-21T07:44:37","modified_gmt":"2024-10-21T07:44:37","slug":"interview-with-golinks-founder-on-gen-ai-tool-gosearch","status":"publish","type":"post","link":"https:\/\/www.gosearch.ai\/blog\/interview-with-golinks-founder-on-gen-ai-tool-gosearch\/","title":{"rendered":"Interview with GoLinks Founder: How Gen AI Tools like GoSearch Change the Way We Work"},"content":{"rendered":"\n<p><em><strong>Check out our latest press release: <a href=\"https:\/\/www.prnewswire.com\/news-releases\/golinks-launches-two-multimodal-genai-solutions-to-transform-enterprise-search-and-knowledge-discovery-302014414.html?tc=eml_cleartime\" target=\"_blank\" rel=\"noreferrer noopener\">GoLinks Launches Two Multimodal GenAI Solutions<\/a><\/strong><\/em><\/p>\n\n\n\n<p>Artificial intelligence is rapidly evolving to fit our workplace needs. This technology powers code generation, content creation, text-to-image generation tools, and countless other Gen AI tools.<\/p>\n\n\n\n<p>Let\u2019s talk about one of those tools: GoSearch.<\/p>\n\n\n\n<p>This enterprise <a href=\"https:\/\/www.gosearch.ai\/blog\/search-as-a-service\/\" target=\"_blank\" rel=\"noreferrer noopener\">search-as-a-service<\/a> product makes company resources accessible and leverages generative AI to create fine-tuned results.\u00a0<\/p>\n\n\n\n<p>In 2023, Jorge Zamora launched <a href=\"http:\/\/gosearch.ai\" target=\"_blank\" rel=\"noreferrer noopener\">GoSearch<\/a> and <a href=\"http:\/\/goprofiles.io\" target=\"_blank\" rel=\"noreferrer noopener\">GoProfiles<\/a> to connect employees to the information they need. He already has experience in this field, having founded <a href=\"http:\/\/golinks.io\" target=\"_blank\" rel=\"noreferrer noopener\">GoLinks<\/a> in 2019 to simplify knowledge access and resource sharing. This turnkey SaaS solution brings go links \u2013 a popular Silicon Valley short link system \u2013 to companies everywhere.&nbsp;<\/p>\n\n\n\n<p>Recently, we chatted with Jorge to get his thoughts on GoSearch and learn how this Gen AI tool is changing the way we work. Here\u2019s a look at that conversation.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Why is enterprise search so important in the current landscape?<\/h2>\n\n\n\n<p>Think of the tools you use when browsing the web. You have your browser, history, bookmarks, the URL address bar, and a high-quality search engine. That\u2019s what you use to browse the external side of the internet.<\/p>\n\n\n\n<p>But what about the employee\u2019s side? How can they find the internal information they need?<\/p>\n\n\n\n<p>Employees might have an intranet, but that\u2019s pretty much it.&nbsp;<\/p>\n\n\n\n<p>Now, there are more and more tools \u2013 like go links and enterprise search \u2013 that help solve the problem of resource discovery. As Jorge shared with <a href=\"https:\/\/venturebeat.com\/ai\/golinks-unveils-gosearch-an-ai-powered-search-tool-for-the-modern-enterprise\/\" target=\"_blank\" rel=\"noreferrer noopener\">VentureBeat<\/a>, \u201c[enterprise search] is just another layer, another helpful feature to solve that problem.\u201d<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">What is GoSearch, and why is it such a beneficial tool?&nbsp;<\/h2>\n\n\n\n<p>GoSearch acts as an internal search engine. With a simple search box, employees can type in any keyword and find relevant knowledge and information they need to do their day-to-day job.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-center is-style-large is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-text-color has-medium-font-size\" style=\"color:#00beac;font-style:normal;font-weight:500\">&#8220;GoSearch is essentially Google for your enterprise. It allows a single search box to search across your entire SaaS stack.&#8221;<\/p>\n<\/blockquote>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Through conversations with customers, Jorge knew they were looking for that Google experience \u2013 to find information with a single search box. And when he shows them GoSearch, their immediate feedback is that it\u2019s exactly what they need.&nbsp;<\/p>\n\n\n\n<p>Previously, employees had to jump from tool to tool to search for resources. This process was frustrating and time-consuming; employees often gave up before finding what they needed. Now, GoSearch offers employees a unified, hassle-free search experience.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Who can benefit from GoSearch?<\/h2>\n\n\n\n<p>The short answer: everyone.&nbsp;<\/p>\n\n\n\n<p>\u201cI don\u2019t think that a company\u2019s size is important,\u201d Jorge says. \u201cIt\u2019s more about the tools that you use.\u201d&nbsp;<\/p>\n\n\n\n<p>Employees use countless SaaS tools for managing knowledge and creating content. Since they need to search and access information within those tools, everyone \u2013 regardless of department or company size \u2013 can benefit from GoSearch.&nbsp;&nbsp;<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">What makes GoSearch unique?&nbsp;&nbsp;<\/h2>\n\n\n\n<p>GoSearch leverages personal and enterprise knowledge for a truly comprehensive search experience.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-center is-style-large is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-text-color has-medium-font-size\" style=\"color:#00beac;font-style:normal;font-weight:500\">&nbsp;\u201cWe\u2019re combining both of the key things that you need to be successful: your own personal documents, and your company\u2019s knowledge \u2013 in a single search box.\u201d<\/p>\n<\/blockquote>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Personal search options like Dropbox Dash and Slapdash are limited to personal data from specific sources, like Dropbox. This approach traps users in information silos, without access to company-wide knowledge.<\/p>\n\n\n\n<p>Enterprise search unlocks your company\u2019s data, but not all solutions are created equal. Other enterprise search offerings require lots of effort to set up and maintain. As a result, users have to build out the front end of their search experience.&nbsp;<\/p>\n\n\n\n<p>Jorge started thinking about those products\u2019 issues. \u201cWhy didn&#8217;t these other search programs take off? Because there was just so much friction to get started.\u201d\u00a0<\/p>\n\n\n\n<p>In contrast, GoSearch is a turnkey solution.<\/p>\n\n\n\n<p>This means it\u2019s simple and easy to set up \u2013 no coding necessary. And with 100+ SaaS app connectors, GoSearch combines high performance and low friction.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">How does GoSearch leverage the advancement of AI? <\/h2>\n\n\n\n<p>AI technology is always evolving \u2014 and Jorge shared how GoSearch is evolving with it. One of the latest developments is multimodal generative AI, which GoSearch has already started leveraging.&nbsp;<\/p>\n\n\n\n<p>Through multimodal, GoSearch enables the creation of custom enterprise GPTs for more tailored workflows and use cases. For example, Jorge explained how you could build a GPT solely for customer support. By only feeding the AI your FAQ documents, it\u2019ll respond in a more supportive format.&nbsp;<\/p>\n\n\n\n<p>In addition to that feature, GoSearch generates concise summaries of search results, allows image-based queries for relevant resources, and facilitates URL-based searches to enrich existing content. These features enhance overall efficiency and accessibility of information within your organization.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">What is your vision for GoSearch?<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-center is-style-large is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-text-color has-medium-font-size\" style=\"color:#00beac;font-style:normal;font-weight:500\">&#8220;Our mission has always been to help employees access and share information really efficiently.&#8221;<\/p>\n<\/blockquote>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Jorge\u2019s vision for GoSearch builds off that company mission of simple knowledge discovery. He wants to add new experiences and include more data for employees to leverage.&nbsp;<\/p>\n\n\n\n<p>Now, Gen AI tools can process hundreds of search results, summarize content in real time, and guide employees to relevant resources. That\u2019s what GoSearch already offers, and it\u2019s just getting started.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">How do GoLinks, GoSearch, and GoProfiles go hand-in-hand to improve workplace efficiency?&nbsp;<\/h2>\n\n\n\n<p>GoLinks is the easiest way to find and access information with just a keyword.&nbsp;<\/p>\n\n\n\n<p>But what if you don\u2019t know the keyword? Or what if a go link hasn&#8217;t been created yet?<\/p>\n\n\n\n<p>That\u2019s when you use GoSearch. You can search for that resource everywhere \u2013 Slack, Notion, Google Drive, Confluence, etc. Together, GoLinks and GoSearch give employees a comprehensive search experience.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-center is-style-large is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-text-color has-medium-font-size\" style=\"color:#00beac;font-style:normal;font-weight:500\">&nbsp;\u201cThese two work hand in hand together to help the employee be more efficient, to give the employee that instant access with keywords and the fallback with search.\u201d<\/p>\n<\/blockquote>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>With the addition of our other new product, <a href=\"http:\/\/goprofiles.io\" target=\"_blank\" rel=\"noreferrer noopener\">GoProfiles<\/a>, employees can leverage people data for more informed, more efficient work. This people platform is more accessible than HRIS platforms, so everyone can access its org chart, employee map, and personalized profiles.&nbsp;<\/p>\n\n\n\n<p>Best of all? GoProfiles and GoSearch can access this data too, meaning their Gen AI tools can answer anything from \u201cWho\u2019s on the marketing team?\u201d to \u201cWho can help me understand my retirement options?\u201d This information connects people to their coworkers and simplifies collaboration.&nbsp;<\/p>\n\n\n\n<p>That\u2019s just the tip of the GoProfiles iceberg. <a href=\"https:\/\/goprofiles.io\/get-demo\" target=\"_blank\" rel=\"noreferrer noopener\">Book a demo<\/a> to learn how this robust platform encourages peer recognition and fosters coworker relationships.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"240\" src=\"https:\/\/images.gosearch.ai\/blog\/content\/uploads\/2023\/12\/21072853\/Banner-2-1024x240.png\" alt=\"\" class=\"wp-image-3067\" srcset=\"https:\/\/images.gosearch.ai\/blog\/content\/uploads\/2023\/12\/21072853\/Banner-2-1024x240.png 1024w, https:\/\/images.gosearch.ai\/blog\/content\/uploads\/2023\/12\/21072853\/Banner-2-300x70.png 300w, https:\/\/images.gosearch.ai\/blog\/content\/uploads\/2023\/12\/21072853\/Banner-2-768x180.png 768w, https:\/\/images.gosearch.ai\/blog\/content\/uploads\/2023\/12\/21072853\/Banner-2-40x9.png 40w, https:\/\/images.gosearch.ai\/blog\/content\/uploads\/2023\/12\/21072853\/Banner-2.png 1340w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Some companies are concerned about the risks of Gen AI \u2014 how does GoSearch address this?<\/h2>\n\n\n\n<p>What people don\u2019t realize is that guardrails already exist for generative AI models. These address security concerns and limit what can be used as training data. For example, OpenAI has a policy to not train large language models (LLMs) on users\u2019 submitted information or user APIs.&nbsp;<\/p>\n\n\n\n<p>Jorge predicts a rise in company-specific terms and agreements to combat Gen AI concerns. Enterprises\u2019 legal and IT teams will create agreements that they can use across any SaaS vendor providing Gen AI tools.<\/p>\n\n\n\n<p>GoSearch anticipates that future by allowing enterprises to customize their experience.<\/p>\n\n\n\n<p>Jorge explains, \u201cWe have a concept called \u2018bring your own LLM key,\u2019 which allows [companies] to use their OpenAI token with us. That way, they see the analytics, they see the queries, they see the usage. And it\u2019s tied to their agreement with OpenAI \u2013 not ours.\u201d<\/p>\n\n\n\n<p>Similarly, GoSearch\u2019s \u201cbring your own cloud\u201d feature lets companies maintain their security agreement with their existing cloud provider. Plus, indexing restrictions ensure that companies\u2019 data is never on our systems, keeping it safe within their network.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">How will generative AI continue to change the way employees work?<\/h2>\n\n\n\n<p>Jorge uses this example to illustrate the power of generative AI.<\/p>\n\n\n\n<p>Let\u2019s say you\u2019re interested in a particular sales deal, so you search \u201cWhat\u2019s the status of the deal with Asana?\u201d Without Gen AI, your search might return 20 or 30 results across different tools. You have to click on each source, slowly building your takeaway to answer the question.<\/p>\n\n\n\n<p>Gen AI can provide that insight instantly. Jorge explains, \u201cIt\u2019ll give you a great summary that you can just read and be done.\u201d<\/p>\n\n\n\n<p>That\u2019s the big value of AI-powered search: Gen AI can summarize and aggregate your natural language query across your entire SaaS stack, meaning it can draw insights from multiple sources.<\/p>\n\n\n\n<p>Another prediction Jorge made? Gen AI tools will eventually provide every department with specialized AI assistants. As he put it, \u201cthere\u2019s gonna be GPTs for everything.\u201d<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">GoSearch: AI-powered search for instant knowledge access<\/h2>\n\n\n\n<p>GoSearch is a key piece of Jorge\u2019s vision to help employees access and share information really easily. When used alongside GoLinks, GoSearch puts company knowledge at employees&#8217; fingertips \u2013 literally. It\u2019s just a few keystrokes away.&nbsp;<\/p>\n\n\n\n<p>Ready to use AI to generate insights and surface company-wide information? <a href=\"https:\/\/www.gosearch.ai\/sales\" target=\"_blank\" rel=\"noreferrer noopener\">Book a demo<\/a> with GoSearch today.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"row bg-dark rounded p-3 my-1\">\n<div class=\"col col-12 col-md-8 my-auto py-2\">\n<h4 class=\"wp-block-heading  text-white\" id=\"h-access-and-share-resources-instantly-with-golinks\">Search across all your apps for instant AI answers with GoSearch<\/h4>\n\n\n\n<a class=\"btn btn-primary\" href=\"https:\/\/www.gosearch.ai\/sales?utm_source=blog&amp;utm_medium=blog&amp;utm_campaign=blog-cta&amp;utm_content=demo\" role=\"button\">Schedule a demo<\/a>\n<\/div>\n\n\n\n<div class=\"col col-12 col-md-4 py-2\">\n<figure class=\"wp-block-image size-full rounded my-auto\"><img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"448\" src=\"https:\/\/images.gosearch.ai\/blog\/content\/uploads\/2024\/09\/25215947\/gosearch_blog_footer_cta_2x_2x.webp\" alt=\"\" class=\"wp-image-2740\" style=\"object-fit:cover\" srcset=\"https:\/\/images.gosearch.ai\/blog\/content\/uploads\/2024\/09\/25215947\/gosearch_blog_footer_cta_2x_2x.webp 624w, https:\/\/images.gosearch.ai\/blog\/content\/uploads\/2024\/09\/25215947\/gosearch_blog_footer_cta_2x_2x-300x215.webp 300w, https:\/\/images.gosearch.ai\/blog\/content\/uploads\/2024\/09\/25215947\/gosearch_blog_footer_cta_2x_2x-40x29.webp 40w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Learn why Jorge Zamora founded GoSearch, a powerful Gen AI tool, to further GoLinks&#8217; mission of efficient knowledge discovery.<\/p>\n","protected":false},"author":14,"featured_media":299,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[9,13],"tags":[],"class_list":["post-255","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-updates","category-generative-ai"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Interview with GoLinks Founder: How Gen AI Tools like GoSearch Change the Way We Work<\/title>\n<meta name=\"description\" content=\"Learn why Jorge Zamora founded GoSearch, a powerful Gen AI tool, to further GoLinks&#039; mission of efficient knowledge discovery.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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